Roll-Royce to open luxury car showroom in Cambodia

AP / New Zealand Herald | 9 June 2014

PHNOM PENH, Cambodia (AP) Fabled luxury car maker Rolls-Royce will soon be marketing its goods in one of the world's poorest countries.

Rolls-Royce Motor Cars announced Monday that it has joined with a Cambodian business partner to open a showroom in the Cambodian capital next month.

Rolls-Royce Asia-Pacific regional manager Paul Harris said his company signed a deal with HGB Group Co., Ltd. because it believed demand would grow along with Cambodia's economy.

Cambodia's average per capita annual income is about $2,600, a bit less than 1 percent of the cost of the cheapest Rolls-Royce. However, a small but wealthy elite lives in the capital of the mostly rural nation.