David Brooks / International New York Times | 4 August 2014
James
Mwangi grew up on the slopes of the Aberdare Mountains in central
Kenya. His father lost his life during the Mau Mau uprising against the
colonial authorities. His mother raised seven children, making sure both
the girls and the boys were well educated. Everybody in the family
worked at a series of street businesses to pay the bills.
He
made it to the University of Nairobi and became an accountant. The big
Western banks were getting out of retail banking, figuring there was no
money to be made catering to the poor. But, in 1993, Mwangi helped lead a
small mutual aid organization, called Equity Building Society, into the
vacuum.
The
enterprise that became Equity Bank would give poor Kenyans access to
bank accounts. Mwangi would cater to street vendors and small-scale
farmers. At the time, according to a profile by Anver Versi in African Business Magazine, the firm had 27 employees and was losing about $58,000 a year.
Mwangi told the staff to emphasize customer care. He switched the firm’s emphasis from mortgage loans to small, targeted loans.
Kenyans
got richer, the middle class boomed and Equity Bank surged. By 2011,
Equity had 450 branches and a customer base of 8 million — nearly half
of all bank accounts in the country. From 2000 to 2012, Equity’s pretax
profit grew at an annual rate of 65 percent. In 2012, Mwangi was named
the Ernst & Young World Entrepreneur of the Year.
Mwangi’s
story is a rags-to-riches Horatio Alger tale. Mwangi has also become a
celebrated representative of the new African entrepreneurial class, who
now define the continent as much as famine, malaria and the old
scourges.
But
Mwangi’s story is something else. It’s a salvo in an ideological war.
With Equity, Mwangi demonstrated that democratic capitalism really can
serve the masses. Decentralized, bottom-up capitalism can be the basis
of widespread growth, even in emerging markets.
On
July 26, for example, Prime Minister Viktor Orban of Hungary gave a
morbidly fascinating speech in which he argued that liberal capitalism’s
day is done. The 2008 financial crisis revealed that decentralized
liberal democracy leads to inequality, oligarchy, corruption and moral
decline. When individuals are given maximum freedom, the strong end up
stepping on the weak.
The
future, he continued, belongs to illiberal regimes like China’s and
Singapore’s — autocratic systems that put the interests of the community
ahead of individual freedom; regimes that are organized for broad
growth, not inequality.
Orban’s
speech comes at a time when democracy is suffering a crisis of morale.
Only 31 percent of Americans are “very satisfied” with their country’s
direction, according to a 2013 Pew survey. Autocratic regimes — which
feature populist economics, traditional social values, concentrated
authority and hyped-up nationalism — are feeling confident and on the
rise. Eighty-five percent of Chinese are very satisfied with their
country’s course, according to the Pew survey.
China’s
aggressive role in Africa is helping to support authoritarian
tendencies across the continent, at least among the governing elites.
Total Chinese trade with Africa has increased twentyfold since 2001.
When Uganda was looking to hire a firm for an $8 billion rail expansion,
only Chinese firms were invited to apply. Under Jacob Zuma, South
Africa is trying to copy some Chinese features.
As
Howard French, the author of “China’s Second Continent,” points out,
China gives African authoritarians an investor who doesn’t ask too many
questions. The centralized model represses unhappy minority groups. It
gives local elites the illusion that if they concentrate power in their
own hands they’ll be able to move decisively to lift their whole nation.
(Every dictator thinks he’s Lee Kuan Yew.)
French
notes that popular support for representative democracy runs deep in
most African countries. But there have to be successful examples of
capitalism for the masses. There have to be more Mwangis, a new style of
emerging market hero, to renew faith in the system that makes such
people possible.
President
Obama is holding a summit meeting of African leaders in Washington this
week. But U.S. influence on the continent is now pathetically small
compared with the Chinese and Europeans. The joke among the attendees is
that China invests money; America holds receptions.
But
what happens in Africa will have global consequences in the battle of
regimes. If African nations succumb to the delusion of autocracy, we’ll
have Putins to deal with for decades to come.
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