Casino town’s luck could run out
A final draft of a casino law has been submitted to the
Vietnamese government which, if approved, could lift the ban on
Vietnamese nationals gambling on their home turf – a move that some
casino operators in the Cambodian border town of Bavet say could be a
knockout blow to their struggling operations.
While the legislation’s details have not been publicly released, Lim
Kim Seng, chairman of Lucky89 Group, which operates two casinos along
the Vietnamese border, said its passage would deeply undermine Bavet’s
allure to Vietnamese gamblers.
“We have been worried about this law for a long time and we hope that
the Vietnam government won’t let its [citizens gamble on home soil], as
this would dramatically affect our business,” he said.
He claimed the border town has already seen slower growth as the
number of Vietnamese cross-border excursions has declined in recent
years.
“The vast majority of our players and revenue come from Vietnam, and
if they continue to stop coming to Bavet the sector will face a lot of
challenges to remain profitable,” he said. “It’s already not easy for
Cambodian casinos here.”
According to Kim Seng, the Lucky89 casino currently operates less
than 20 tables and relies primarily on revenue garnered through slot
machines and interactive gambling products, some of which are offered
online.
While Bavet is home to nearly a dozen brick-and-mortar casinos, Ros
Phirun, deputy director of the financial industry department of the
Ministry of Economy and Finance, said that any change in Vietnam’s laws
would have little effect on the Kingdom’s burgeoning gaming industry.
“Yes, the law would likely make it difficult for Cambodian border
casinos,” he said. “But as a whole it wouldn’t change the sector because
gambling is a worldwide industry.”
He added that the casinos in Bavet are generally small operations
that only attract a limited clientele. “Bavet does not cater to the VIP
market and mostly attracts Vietnamese that come to play with maybe
10,000 Dong [$0.45],” he said.
Oliver Massmann, general director of law firm Duane Morris Vietnam
Llc, said Vietnam’s Finance Ministry has kept the text of the draft law
under a tight wrap.
“Whether Vietnamese residents are permitted to enter casinos in
Vietnam is a big question that may wait for a decision of the highest
level of Vietnam’s political system,” he said.
Massmann said that while there was a concerted push to reform
Vietnam’s gaming laws to be inclusive, the country’s Ministry of Public
Security recently proposed a decree that lists casinos as a “conditional
business”, which only prohibits Vietnamese from playing on gaming
machines.
“This may give a hint that Vietnamese may enter casinos if they are
‘permitted’,” he said. “So, though not 100 per cent sure, [it is] likely
that Vietnamese may enter casinos, but with specific conditions.”
Nevertheless, the casino decree could be issued as early as July 1.
Vietnamese local media has reported that casino reform could bring in
$800 million in state revenue annually.
Cambodia, on the other hand, collected $34.7 million in taxes from the Kingdom’s 63 licensed casinos last year.
While casino operators in Bavet are apprehensive about any slowdown
in cross-border traffic, Jonny Ferrari, who runs the firm Global Gaming
Network and helped implement Lucky89’s Start Live project, which built
Cambodia’s first online gaming software, believes that the town can
remain profitable.
“We can expect Vietnamese will play in Vietnam casinos once
permitted. Still I project that Bavet will sustain [its online
operations],” he said, adding that many casinos have been expanding
marketing operations in anticipation of the Vietnamese law’s passage.
“The online operations in Bavet are really geared toward Chinese and
Vietnamese players,” he said. “If more casinos can adopt credible online
platforms, Vietnamese players will choose Bavet because the casinos
there provide reward cards where some winnings are provided as
accommodation.”
He noted that while every Cambodian land-based casino has the right
to operate a gaming website, Bavet casinos have yet to invest in the
full market potential.
“The problem is that casinos either don’t know or are too lazy about
online gaming,” he said. “They are taking it for granted by running
sites that only cater to the Chinese underground, when they could be
installing software that is easily marketable and can build regional
brand awareness.”
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